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Engaging food bloggers to write about your products, services, farm and market, has become a cost effective and efficient marketing tool to create an online presence without having to become a blogger, or web master, yourself.
Think about those anonymous restaurant reviews in your local newspaper. How much more influential are they than even a paid ad talking about your operation. The only difference is that a blog’s readership likely reaches well beyond your locale, and with a very targeted and interested (i.e. engaged) audience, it can be very effective in influencing consumers, lots and lots of consumers. [Read more…]