Farming 7,500 acres by Cell Phone

This month in Sustaining Farming on the Urban Fringe:
First Generation Farmer of the Future – 7,500 acres conventional & organic cash grains by cell phone.

We dig deep into the nature of ag entrepreneurship, and how to profit using a non-judgmental approach to both conventional and organic production by supplying different markets. [Read more…]

Crisis Fatigue and Ag in the Middle

Crisis FatigueFor over a year we’ve been talking about creating a program that would help Ag in the Middle farms better cope with the special problems of farming on the urban fringe. What’s the rub?
[Read more…]

Yield Expectations for Mixed Stand, Small-Scale Agriculture

Lee Turkey Farm

Wide rows on a u-pick farm provide space for people to make multiple harvests. Plant spacing affects yield.

This month in the Sustaining Farming on the Urban Fringe Briefing we determine realistic yield expectations for mixed stand, small-scale farming or market garden ventures. We discuss the importance of yield expectations as an integral business and project planning tool.

More and more, people without experience in agriculture are entering “the field” either as new farmers, community economic development sociologists, urban policy planning professionals, or individuals in search of grant opportunities. Goal setting by people new to farming must be grounded in reality.

Sustainability Starts with a Marketing Plan

From Growing Produce 3-8-2012
Rick VanVranken gives tips on developing a marketing program that works for your growing operation.

“Your marketing plan is the map that will identify your potential customers and what products you might sell them.”

In late November 2011, American Vegetable Grower asked readers of their E-newsletter to describe their marketing plan. Only 13% to 15% responded that they were satisfied that they had a strong marketing plan. A third of respondents said, “Looking to improve” while more than 20% indicated their marketing plans were “non-existent.” [Read more…]