Farmer Agritourism Resources:
Write Your Business Plan

Clarify the values, goals, challenges, and strategies of your new agritourism enterprise by working through a business plan. Business plans are not just used to secure financial support. They are for you, the entrepreneur, to “flesh out” the enterprise you visualize – avoiding costly mistakes before they occur. When making your plan, be objective and as thorough as possible in your gathering of data. Consider using FINPACK, or AgPlan.
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Farmer Agritourism Resources: Hospitality Training

Happy-CustomerIf your operation includes visitors, you are part of New Jersey’s agritourism industry.

As the season begins, it’s a good time to think about how your staff interacts with visitors. Happy customers are the key to a successful business. The Agritourism Team at Rutgers NJAES has put together information to help you and your staff learn how to exceed the expectations of your visitors.
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Training the Trainer: FAQs in Agritourism

ATAgAgents

Do you feel comfortable handling questions farmers pose about the many details of agritourism? Do you have a file cabinet of applicable hand outs and reliable resources to draw upon? If so, then you’re set. If not, take a moment to refresh your skills.
Ag Agents Jenny Carleo and Michelle Infante-Casella talk us through FAQs to address questions you are likely to have and point out information that you will need to have on hand to answer questions frequently asked by growers adding agritourism to their enterprise.  [Read more…]

Is Your Town Farm Friendly? A Checklist

Agritourism in Hunterdon County Fall 2011Towns who encourage agricultural activity retain the benefits inherent in local farms of open space, food security, energy independence, and healthy communities. Citizens and town decision makers need to consider the following to ensure protection of their town agricultural base. [Read more…]